Sharing skills to benefit the community

Cheshire West Voluntary Action (CWVA) is continuing to match members with businesses through its SkillShare project during the coronavirus (COVID-19) crisis.

SkillShare helps business people who want to do something good in their community, matching them with local charities and community groups their skills could make a real difference to.

West Cheshire Foodbank provides a valuable service for vulnerable people all year round, making sure those who may be struggling have access to food.

The service is proving particularly important in the response to COVID-19 as more people find themselves in unusual circumstances.

Graphic design agency Neave Creative is supporting West Cheshire Foodbank, helping it reach out to a greater audience and highlight the help available to people across the borough.

Andrew Herbert, Trustee of West Cheshire Foodbank, said: “Foodbanks are under great pressure in the crisis and, as demand is growing, we need to reinvent most aspects of our organisation.

“Getting the right message across to the community has become a top priority.

“We urgently needed fresh communications produced to a professional standard and, through CWVA’s SkillShare project, Phil from Neave Creative stepped forward to help.

“His staff have turned our homespun graphics into professional products in a few days.

“This gift of skill and time will help keep people made vulnerable by this crisis safe.”

Phil Neave, Director of Neave Creative, added: “Every project we work on is focused on offering the client the ability to stand out from the crowd and effectively engage with their audience.

“Charities, more than ever, need to constantly and consistently communicate with their audience to continue delivering the amazing support they offer.

“As a small business, we’ve always been keen to give back where we can and it’s great that we offer a service that’s needed.

“We’re more than happy to donate our time to charities for them to get the best results from marketing and communications.

“West Cheshire Foodbank required some design work and we were more than happy to turn the project around in 48 hours so it can inform its followers of the great things it is doing for those in need.”

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